Abstract
This study identified entrepreneurial potentials adopted by farmers and marketers in snail marketing in Enugu State, South East Nigeria. The study was guided by two specific purposes, two corresponding research questions were posed and one hypothesis was postulated for the study. The t-test was used to test the null hypothesis at 0.05 level of significance with the help of SPSS version 20 to ensure accuracy in the analysis. Descriptive survey research design was adopted for the study. The population for the study was 180. Thirty (30) snail marketers from urban areas and thirty (30) snail markers from the rural areas were sampled using purposive Sampling method. The area of study is Enugu State. The instrument used for data collection was a structured questionnaire developed by the researcher and titled; Entrepreneurial Potentials of Snail Marketing in Enugu State Questionnaire (EPOSMEQ). The instrument was face validated by three lecturers of entrepreneurship programme. Cronbach Alpha method was used to check the reliability of the instrument which yielded an overall reliability coefficient of 0.89. The researcher with the help of six research assistants distributed 60 questionnaires through direct contact and all were correctly filled and retrieved. Mean was used to answer and analyze data while standard deviation was used to check for closeness of the mean to each other. Real limit of numbers was used to take decision on the research question. The findings of the study revealed that 4 out of 15 identified entrepreneurial skills of place in marketing were practiced to great extent and all identified measures to promote acquisition of entrepreneurial potentials of marketing were required by snail farmers and sellers in Enugu State. The study concluded and recommended that Provision of snail market information and snail marketing advocacy should be prioritized by all stakeholders.
Keywords: Snail, Entrepreneurial potential, Entrepreneur, Marketing and Marketing place
Publication Date: 2023-12-09