Abstract
The paper reviews digital marketing skill acquisition as a tool for achieving youth empowerment in Nigeria. Empowering youth in this context means creating and supporting the enabling conditions under which young people can act on their behalf, and their terms, rather than at the direction of others. These enabling conditions include an economic and social base, political will, adequate resource allocation and supportive legal and administrative frameworks, a stable environment of equality, peace and democracy, and access to knowledge, information and skills including digital marketing skills and a positive value system. The paper critically examines the concepts of youth empowerment, skill acquisition and digital marketing. The paper also looked at digital marketing skills acquisition and digital marketing skills needed to be acquired by youths. The paper concluded that when individuals are equipped with relevant skills such as digital marketing skills, needed for self-sustenance in the economy, it will encourage their charisma, undependability, social and economic acceptability in the polity, and it has the potency of bringing unemployment, economic doom and other social vices to a minimal degree. The paper recommends that the creation of more youth empowerment programs in different fields of trade including digital marketing should be one of the priorities of government and other well-meaning individuals, if the issue of youth unemployment and its associated negative outcomes in the society will be hugely stamped out.
Keywords: Digital Marketing, Skill Acquisition, Youth Empowerment, Nigeria.
Publication Date: 2024-07-03