GREEN ENTREPRENEURSHIP ORIENTATION AS A PREDICTOR OF ENTREPRENEURIAL INTENTIONS OF BUSINESS EDUCATION UNDERGRADUATES IN PUBLIC UNIVERSITIES IN ANAMBRA STATE

Ngozi Loretta Nwosu, Ngozi Onyemaobi & Stella Chinyere Amobi

Abstract
The study investigated green entrepreneurship orientation as a predictor of entrepreneurial intentions of business
education undergraduates in public universities in Anambra State. Two research questions guided the study. The
study adopted the correlational survey research design. The population of the study comprised 87 (400 level)
business education students in the 2023/2024 academic session from two public universities offering business
education programmes in Anambra State. Two structured validated questionnaires were used to collect data for the
study. The instrument was subjected to a pilot test. A reliability co-efficient value of 0.86 was obtained for the
questionnaire on green entrepreneurship orientation and 0.87 for the questionnaire on business education students'
entrepreneurial intentions. Simple regression analysis was used to analyse data for the study. The finding of the
study revealed that that green entrepreneurship innovation is a positive predictor of entrepreneurial intentions of
business education undergraduates in public universities in Anambra State. Furthermore, findings showed that green
entrepreneurship innovation is a positive predictor of entrepreneurial intentions of business education
undergraduates in public universities in Anambra State. Based on these findings, the researchers recommended
among others that administrators of business education programmes in universities should include green
entrepreneurial innovation into the business education curriculum.
Keywords: Green Entrepreneurship, Green Orientation, Green Initiatives, Entrepreneurship Intentions, Business
Education

Publication Date: 2024-07-03

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