Abstract
The study was carried out to determine the ways of enhancing pig and pig product marketing in a cashless economy in Nsukka Local Government Area of Enugu State. The study was guided by three specific purposes and three research questions. A descriptive survey research design was adopted for the study. The population for the study was 405 which comprised of 350 registered pig farmers, 50 pork marketers and 5 agricultural extension agents in Nsukka L.G.A.; while the sample size used for the study was 100, made up of 75 registered pig farmers, 20 pork marketers and all the 5 agricultural extension agents in Nsukka L.G.A. The sample size was obtained through a simple random sampling technique. The instrument used for data collection was questionnaire. The instrument was face validated by three experts from the Department of Agricultural Education, University of Nigeria Nsukka. The data collected were analysed using mean and standard deviation. The results from data analysis found ten (10) challenges in the marketing of pig and pig product in a cashless economy; eight (8) enhanced ways of marketing pig and pig product in a cashless economy; and ten (10) benefits of using enhanced pig and pig products marketing system in cashless economy. Based on the findings, the study concluded that the use of enhanced or modern technologies in marketing of pigs and pig products would improve marketing efficiency of pigs and pig products, reduces wastages of pig products, and increases farmers' income and profit in a cashless economy. It was therefore recommended that Nigeria government through the ministries of works and communication should provide modern technologies such as good internet access, television channels, ATM machines among others in farming communities to enable pig farmers to utilize them in marketing their products; and extension agents through the aid of experienced bankers need to train pig farmers and pig product marketers on the use of modern technologies such as camera phones, POS machines among others.
Keywords: Pigs, Pig Products, Marketing, Cashless Economy, Enhancing
Publication Date: 2024-07-03